Social Media-Not?

It is now standard operating procedure for business owners and other self-employed professionals to have a visible presence on one or more social media platforms, in addition to a website. We’ve internalized the assumption that there is no way to launch or sustain a viable business without an active online presence spread over an array of platforms. The reality is that most of us in business are afraid to dial back the social media and so the practice continues. We fear that if we don’t participate, competitors will eat our lunch and customers will abandon us.

Many of our colleagues and competitors spend rather a large amount of time tweeting, posting photos to Instagram and videos to YouTube, friending and linking with 500 or more “connections.” But really folks, what is the demonstrable ROI of this activity? How does social media build and enhance your brand, generate leads, or result in sales?

Those who sell services depend on referrals that are based on trust and reputation. How can those attributes be communicated electronically to strangers? Beyond a certain point, I respectfully submit, social media activity results in little more than a creative way to waste time and money.

Alan Weiss, president of Summit Consulting and author of numerous books, including Million Dollar Consulting (2009), has for several years offered to split his (large) consulting fee with anyone who shows him how to acquire a client purely through social media or any other online channels. To date, there have been no takers.

Still, I’ve observed that in certain businesses and organizations, social media and website marketing can yield a good ROI. Performing artists, clothing designers, restaurateurs and professional organizations come to mind as excellent candidates for Twitter, Facebook, YouTube and Instagram to provide outreach and engagement with past, present and future patrons.

On the other hand, there are social media and website holdouts and at least a few are making a good living. Maybe they possess valuable competitive advantages, such as excellent word-of-mouth, which is always the best form of advertising, and exceptional skills?

Among that group I am friendly with two interior designers who have more clients than can be handled (in three or four cities, mind you) and the owner of a small neighborhood breakfast and lunch restaurant that is nearly always packed. Moreover, three of the six most successful Solopreneur consultants whom I know do not even show up in Google searches.

In a 2016 survey of 350 U.S. businesses with 10 or fewer employees and annual revenues of $1,000,000 or less, 46% have no website. Of that group, 12 % rely on Facebook and other social media platforms in place of a website. Lack of demonstrable benefits, cost and the time required for online updates were the most frequently named reasons for opting out.

I do not advocate that Solopreneurs and business owners close down your online presence. Rather, I recommend that you consider the ROI of your social media marketing investment, integrate with your traditional marketing and advertising strategies and confirm that what you feel are the correct social media metrics actually measure activities that benefit your organization.

How Killing Your Business Can Make You Successful

When your hosting provider closes the door, and your website is gone forever, you may think the end of the world is there, and you’re done. But really… It isn’t. In fact, I’ll tell you right now, if you’ve been around for more than a fortnight, and you’ve got a following of any kind, they’ll find you again. And when you reboot your blog, you’ll have a bigger, better business than ever before.

Build on Your Brand

The crisp renewal of your thought concept from the last few posts you wrote will revive your real brand… This is the brand you’ve learned to lean on for a while now, and the one you remember as you’re building content again. This renewed sense of direction, empowerment, and THRIVE will lift you above the abyss, and you’ll be better branded than you literally EVER were before. In fact, I’ll guarantee that you’ll increase your market share within the first two months after, without all that excess baggage on the backside of our blogs.

Oh well, move on!

Build a New Brand Identity

Your old blog was probably built on the process of building your brand, meaning every tom, dick, and quandary you suffered through is imprinted on that mouser, and most of them have left their imprint. The stellar YOU that you’ve become since you started blogging, won’t even recognize the old junk, if you’ve been writing new and better material. Don’t lose hope, and don’t grope for access. Just move on. Add more content, build a better brand, and let those awful blog posts subsist back there in blogger la la land while you build some new quality stuff.

Focus on Functional Branding Results

The best part of losing it all is writing it all new, and finding ways to make it better. With all the new information you have, you’ll be up and running in no time at all, with better, higher quality content driving your business model. And that niche you’d just found on your blog… You can create it again. You can create it better. It’s like having the pattern, and knowing what kind of fabric your pattern looks best in for your program. You can do this!

The one Branding Mistake You’ll want to AVOID!

This is important. You’re going to want to miss this party. You’ve already settled on the top concept, so don’t back away and lose it now!

Use the writing style you’re most comfortable with, and run with that voice. You’ll be better off at this point in time if you don’t try to reissue those old blog posts, or all the mishaps you’ve had in the past. If you pickup here and look forward, you’ll be creating a strong, survival capable brand of loyalty with your new audience.

Keep moving forward. Don’t look back.

That’s how killing your business can make you successful – you instantly loose your fear of failure, because you’ve seen it, stared it in the face and beat the game.

Starting over can give you an opportunity to bring in brand new efforts. Don’t fear starting over. Call Jan for coffee and let’s find out why that works!

How to Create a Business in a Brand

These days many businesses are thriving and striving hard in order to create their presence and enjoy higher sales. The business branding overall has become an eternal need of every business and without which it would be more difficult for any business to survive.

Earlier, people thought that branding is only required for the large businesses, but as the time moves on it is proved that branding is not just required for large businesses, but also for the small businesses.

However, it doesn’t matter whether you are heading a large business or a small business, but most important is that you should have a detailed strategy of branding your business in order to achieve success.

Below are the steps that will help you to create a better business brand

Follow KISS:
KISS is a most prominent branding terminology which stands for Keep it Short and Simple. Use Kiss while defining the name of your business because it plays an important role in your business branding. Most of the successful business brands usually have very short and simple names which are easy to pronounce and remember. Just remember the names like BMW, Audi, Intel, Google etc. The longer or complicated business names are much difficult to pronounce and recall.

Use a creative logo:
People usually identify a business not only form its name but also from its logo. A business logo is the identity of every business that why special cares to be taken while designing the business logo. Remember, if somebody takes the name of Mercedes then the immediate thing that comes to the mind is the very famous three spoke Mercedes Benz logo. Same is with BMW and Audi. But this is not restricted to the automotive brands only, but other companies also like Microsoft, Apple, Nike, Mac Donald’s etc.

Choose the right color combination:
It’s not just the logo or business name, but the colour theme of your business also plays a major role in its branding. Once you have identified your business name and logo then all your branding and promotional material should revolve around the colour scheme that you have used in your logo. For example, most of the Mac Donald’s outlet uses the shades of Yellow in their interiors and promotional merchandise and even on the food packages because that colour represents their business. Same is done by other brands like Dominos, Shell and DHL etc. The colour of your business has a psychological impact on the minds of the consumers and that’s why it is important not to choose more vibrant or difficult colours. Use solid and simple colours like Blue, Green, Red, Yellow, White and Black in their different shades.

Choose your USP and stick around it:
USP or a Unique Selling Proposition is a very small word but it has made a huge impact on many businesses. These days competition is intense and therefore in order to stand out from the competition, you need to have a USP of your business and your entire branding strategy revolves around the USP. The brand like BMW and Mercedes has its USP, as they offer premium and high safety products. While brands like E bay and Ali Baba has the USP as they offer a wide selection of very affordable products. Similarly, Mac Donald’s have their USP of providing the delusions burgers. The USP helps people to identify your business with a product or services. For example, when someone talks about a burger then first thing comes to the mind is the Mac Donald and when someone talks about the sports shoes then brand name comes to mind are the Nike, Reebok, Adidas, and Fila.

Do brand hammering:
One of the most important things for every business is the brand hammering. The brand hammering involves continues to push to the brand to its target audience so that people could easily connect with the brand. Although sometimes a brand hammering proves quite expensive because it requires many promotional and marketing exposures. In order to make your brand stand apart from other brands, you need to create a chain of TV commercial and print advertisements so that it will hammer deep into the minds of the consumers. Although, today in the modern age there are many digital marketing channels which are very much affordable and good for brand hammering.

Bring emotion to your brand:
These days because of the excessive stress and hectic lifestyle people are getting more emotional even for the small things. Anything that connects to their emotion brings out more success to the brand managers. If you have a product or services then create an ad commercial keeping in mind the emotion of the consumer. These types of emotional ads would more connect with the consumer. The people who are emotionally attached to a product or a service were more likely to remain loyal towards them for many years. Example of an emotional connection could be seen in many car advertisements these days in which marketers put more focus on the safety of your family, especially your kids instead of talking about the luxury features of the car. This brings a sense of emotion and responsibility in the parents towards their family and that highly influences their buying decision. Sometimes they even ignore the most important factor i.e. price while buying a car based on their emotional concern.